California’s Do Not Sell My Personal Information

The California Consumer Privacy Act of 2018 (“CCPA”) is a new privacy statute that grants rights to consumers and imposes certain obligations on subject businesses.

The CCPA defines “consumers” to mean residents of California, and broadly defines “business” as for-profit entities that meet certain requirements.

Under the CCPA, the disclosure of personal information to a third party for monetary or other consideration of value can be considered a “sale”.

The CCPA also gives residents of California the right to stop the “sale” of their personal information through a mechanism called “Do Not My Personal Information”.

California’s definition of a “sale” also includes the transfer of data between corporate affiliates. In other words, companies that share a common ownership or other transfers for the purposes of serving the customer that would ordinarily not be thought of as a “sale”.

We provide the opportunity for consumers to exercise this right if any of our online business practices are considered to be a sale under the CCPA’s broad definition.